Title and Heading 1
Both the Title (or in html : <title> ) and the Heading 1 (in html-- <H1>) are the most powerful tags for SEO in each article.

In the Article and JCE Editor
As you can see with diagram, you input the title in the title input box.
In the Editor, you select and format your most important headline with Header 1.
Many times the content is the same or similiar (as in this example), but it renders in the browser in very different places.

In the Browser
In the browser header is where you expect it to be. At the beginning of the Article.
However the Title appears in the top of Firefox's browser's window, as well as in the tab.
If a user book marks this page, the book mark will be titled "Pet Lovers". Some would suggest a better title for our user might be "HomeVet Pet Lovers" so the user could quickly identify the site and the article thus making it easier to return.